Magnet Applications
At Magnet Applications, we take a practical, engineering-led approach to magnet design and sourcing. With manufacturing and technical teams in both the United Kingdom (Berkhamsted) and the United States (DuBois, Pennsylvania), we combine local expertise with global reach to deliver reliable, high-performance magnetic solutions.
Every project begins with understanding your needs. Our engineers collaborate directly with your design team to refine material selection, magnetic geometry, and assembly considerations—ensuring each specification is optimized for performance, manufacturability, and cost.
Through our global network and in-house production capabilities, we maintain a clear view of the magnet supply landscape. Our teams evaluate multiple sourcing options worldwide, providing transparent recommendations that balance price, delivery, and quality while meeting REACH, RoHS, ITAR, and DFARS requirements.
As part of the Bunting Group, Magnet Applications offers a complete suite of services—from bonded magnet manufacturing and precision assemblies to magnetizing systems and field testing. With ISO-certified facilities in the UK and US, we support customers across industries including automotive, medical, energy, sensors, and more.
Trusted expertise. Proven performance. Global reach.
That’s the Magnet Applications approach to magnetic consultancy.
Our Magnet Consultants

Matthew Swallow is our Head of Global Sales for Bespoke Magnets, Magnetic Assemblies and Magnetisers. Matthew has over 15 years’ experience in offering custom engineered solutions across a range of industries, supported by a Masters in Aerospace Engineering.
His experiences in the Aerospace, Automotive and the Plastics industry gives him a wide range of successful personal projects to drawn upon, when helping our customers with their own magnetic project. His contribution to the magnetics industry was recently recognised when he was unanimously voted in as Chairman of the UK Magnetics Society.
Whether you are looking to produce a one off part for a research project or are looking to improve upon an existing design, Matthew would be keen to help you with your rotating or static magnetic assembly needs.

Brody Tucker is an Applications Engineer at Magnet Applications Inc., a global leader in permanent magnet engineering, manufacturing, and distribution. With nearly a decade of experience, he partners with organizations worldwide to design and integrate advanced magnetic solutions for some of the most demanding environments on Earth and beyond. His work spans deep-sea systems, spaceflight hardware, and mission critical technologies, with applications ranging from lifesaving medical devices to NASA’s Orion crew module.
Holding degrees in Mechanical Engineering, Physics, and Mathematics, Brody brings a multidisciplinary approach to solving complex engineering challenges. He specializes in optimizing magnet performance under extreme conditions, ensuring reliability and precision in every application.
When not engineering the next magnetic innovation, Brody can be found exploring America’s scenic byways and highways on one of a few beloved motorcycles.

Dr Chris Riley is the Group Magnetics Engineer for Bunting Magnetics Europe, where he has been responsible for the magnet and electromagnetic design activities of the company for over 14 years. He studied electrical engineering at the University of Sheffield, where he received his B.Eng.. M.Phil., and Ph.D. degrees under the supervision of Prof. Dave Howe and Prof. Geraint Jewell of the Machines and Drives Group. His research concentrated on the design of multipole magnetising fixtures and powder alignment systems. He continued his work for a further 2 years as a full time Research Associate in the Machines group until 1994 when he left to join Magtec (Magnetics Systems Technology), a spin out company from Sheffield University. There he was responsible for the development of Magtec’s production magnetising equipment business. Following 8 years with Magtec, he left to join Bunting Magnetics Europe, where he has set up an in house magnetising equipment manufacturing capability and is responsible for all technical issues relating to magnetic design, including magnetic separation, material testing, and magnetising.

drichards@buntingmagnetics.com
David Richards is our soft magnetic Technical Manager, sporting a long working history within the magnetics industry and rising through the MagDev and Bunting ranks. After receiving his B.Eng in Manufacturing Systems & Management from the University of Bath, David went on to work for MagDev as a technical Assistant testing magnetic components and assemblies, he then progressed into quality management, guiding MagDev to its first ISO-approved quality system. David then took on a more commercial role as Internal Sales Manager dealing with some major accounts within the business. In recent years David has delved back into his roots, becoming a Technical Manager, and using his experience to help meet exact customer requirements.

With over 50 years in the Magnetics industry, starting in the tool room and going on to head up large international companies, Michael is an experienced professional with a demonstrated history of working in the industrial, medical, aerospace/defense and automotive markets. Skilled in Negotiation, Operations Management, Sales and Sales Management as well as running several businesses. Strong information technology professional with a DMS and ONC focused in Management Science and Mechanical Engineering from East Anglian Management Center Cambridge University and Barking College of Technology. Having worked and lived in Europe and Japan as well as the US plus extended periods in India, and China, Michael has a proven track record of growth and consistent profit achievements. Now sharing his experiences and consulting with international as well as domestic companies. Michael is currently an advisor to companies within the Magnetics industry.

With over 11 years of experience in the magnetics industry, Lewis Wilson brings technical knowledge and practical insight to his role as Applications Engineer. Starting his career as an engineering apprentice in electrical engineering and technical support, Lewis has developed a deep understanding of magnetic technologies and their diverse applications.
He has worked on projects involving permanent magnets, soft magnetics, technical assemblies, and magnetizing systems, supporting customers across a wide range of industries, including Automotive, Aerospace and Medical.
Lewis particularly enjoys projects that involve laminated and high-coercivity magnets, as these often form the backbone of advanced, high-tech magnetic solutions. His ability to combine technical expertise with innovative thinking makes him a trusted partner for clients seeking cutting-edge magnetic solutions.
Outside of work, Lewis is passionate about rugby and plays for Royal Wootton Bassett RFC, embracing the teamwork and competitive spirit that the sport demands.
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