---
title: "Magnetics 2018 Presentation: Permanent Magnet Material Options: Why $/kg And (BH)max Are Misleading Metrics - Bunting DuBois"
description: "Magnet Applications Senior Technology Advisor, Dr. John Ormerod, was again invited to speak at this years Magnetics 2018 Conference. The subject of his presentation was Permanent Magnet Material Options: Why $/kg And (BH)max Are Misleading Metrics. Select the link at the bottom of the page to download the full pdf."
---

[Magnet Applications Blog ](https://www.magnetapplications.com/blog)

# [Magnetics 2018 Presentation: Permanent Magnet Material Options: Why $/kg And (BH)max Are Misleading Metrics - Bunting DuBois](https://www.magnetapplications.com/blog/magnetics-2018-presentation-permanent-magnet-material-options-why-kg-and-bhmax-are-misleading-metrics)

 Written by [Bunting DuBois](https://www.magnetapplications.com/blog/author/bunting-dubois) | 1 Jan 2024

Magnet Applications Senior Technology Advisor, Dr. John Ormerod, was again invited to speak at this years Magnetics 2018 Conference. The subject of his presentation was Permanent Magnet Material Options: Why $/kg And (BH)max Are Misleading Metrics. Select the link at the bottom of the page to download the full pdf.

<https://www.magnetapplications.com/hubfs/Assets/Presentation-Magnetics-2018.pdf>

[Presentation – Magnetics 2018 ->](https://www.magnetapplications.com/hubfs/Assets/Presentation-Magnetics-2018.pdf)

[View full post](https://www.magnetapplications.com/blog/magnetics-2018-presentation-permanent-magnet-material-options-why-kg-and-bhmax-are-misleading-metrics)

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