---
title: Alan Why Appointed Bunting's UK Sales Manager - Bunting Magnetics Europe
description: Bunting appoint Alan Why as their UK Sales Manager starting in January 2020 and overseeing the external sales team for the Redditch and Berkhamsted sites.
---

[Magnet Applications Blog ](https://www.magnetapplications.com/blog)

# [Alan Why Appointed Bunting's UK Sales Manager - Bunting Magnetics Europe](https://www.magnetapplications.com/blog/alan-why-appointed-bunting-uk-sales-manager)

 Written by [Paul Fears](https://www.magnetapplications.com/blog/author/paul-fears) | 13 Jan 2020

Bunting has promoted Alan Why to the position of UK Sales Manager overseeing all external sales activity.  Alan has successfully developed magnet-related business for Bunting over a seven-year period.  The responsibilities of his new role cover a wider product range including magnets, magnetic separators and metal detectors.

 Alan Why

## Alan Why’s Experience and Career

Since joining Bunting in 2013, Alan has successfully grown business for magnet-related products in the automotive, mechanical, and electrical industries.  Alan achieved particular success in introducing an expanded range of magnetic catches to manufacturers of kitchen cabinets.

Alan's engineering career began as a radio-frequency (RF) electronics design engineer and evolved into the role of Sales & Marketing Director of a small electronics company serving the defence electronics market.  Throughout, Alan has specialised in engineered solutions.   As a field-based Sales Manager, he believes in developing close relationships with customers.  Only then does he believe that it is possible to fully appreciate and understand a specific magnetic application and, subsequently, recommend the optimum magnet solution in terms of material, shape and size.

- [Stefano Maiaroli Heads Up New Bunting Italian Office](https://www.bunting-berkhamsted.com/stefano-maiaroli-heads-up-new-bunting-italian-office/)

As the UK Sales Manager, Alan's responsibilities cover an expanded industrial and geographical area.  As well as continuing to support customers with magnet-related requirements, Alan will also be working on projects in the recycling, quarrying, and process industries.

"This is a very exciting opportunity," said Alan.  "The Bunting brand has never been stronger in the UK and I am looking forward to co-ordinating the strategy and implementing the plans to further expand our customer base."

"Alan is a well-respected and experienced member of our sales team and has the vision to take us forward," explained Simon Ayling, Bunting's European Managing Director.  "We believe that having a strong external sales team is important.  Alan has the necessary experience and skills to further develop that sales team."

Alan Why assumes his new position in January 2020.

- [New European Sales Office for Bunting](https://www.bunting-berkhamsted.com/new-european-sales-office-for-bunting/)

Bunting design and manufacture a wide range of [magnets](https://www.bunting-berkhamsted.com/magnets/) and [magnetic assemblies](https://www.bunting-berkhamsted.com/magnet-assemblies/).  Many are bespoke for specific applications.  For further information on bespoke magnet assemblies or magnet designs, please contact us via:

Phone:  +44 (0) 1442 875081

Email:  **[sales.berkhamsted@buntingmagnetics.com](mailto:sales.berkhamsted@buntingmagnetics.com)**

**[Via the Bunting-Berkhamsted website for specialist magnets and magnetic assemblies](https://www.bunting-berkhamsted.com/contact-us/)**

**[Via Bunting-eMagnets for online purchase of Magnets and Magnetic Technology](https://e-magnetsuk.com/)**

[View full post](https://www.magnetapplications.com/blog/alan-why-appointed-bunting-uk-sales-manager)

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